The journal
Fashion, couture & legacy.
Reflections on cloth, craft and culture — the notebook of the Deugs Fashion house.
Fabric
Kente, a form of writing
Behind every woven band, a language. A short reading of the motifs that dress the Deugs silhouettes.
Read · 4 min
Craftsmanship
From Dakar to Metzingen
The tailor's double schooling: how the Dakar atelier and Hugo Boss rigour shape one same cut.
Read · 5 min
Ethics
The small run, a luxury that means something
Produce less, produce better, and keep the value in Senegal: the deliberate wager of Deugs Fashion.
Read · 4 min
Legacy
Dressing childhood
Deugskids, Deugs4Kids: why everything, in the house, begins with children.
Read · 3 min