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Dressing childhood

At Deugs, everything begins with children — the line as much as the cause.

The house's very first line already bore their name: Deugskids. That is no accident. Dressing childhood means passing on, very early, the pride of a textile language, and creating those matching mother-daughter or father-son outfits that echo one another across generations.

From line to association

From this attention grew Deugs4Kids, the association building a fashion and training school in Dakar. The aim: to reduce illiteracy and teach the textile trades, training girls in priority.

One same thread

The children's line and the educational project share one idea: what we sew today prepares what we will pass on tomorrow.